I've been blogging for almost eight years now and have been doing it professionally for four years. People ask me all the time for advice on starting a blog, so I decided to write this article for anyone who's interested.
First, I think it's important to be realistic about what blogging is. So let's start with a few misconceptions people have about blogs:
- Most blogs don't make any money. And if they do, it took them multiple years to get there. As a business plan, blogs suck. They take years and thousands of hours of work to ramp up to a level where you can monetize them. And in many cases the methods you use to monetize them kill your brand and tarnish your writing's credibility, making them impossible to turn into money-makers.
I don't know the real numbers but I would estimate that 99% of blogs out there have no significant readership, and of those blogs that have a significant readership, 99% of those make little or no money.So now that I've dumped ice water all over your world-conquering blogging aspirations, let me just say, there are only two valid reasons to start a blog. Either