One night in 2007, a random guy offered to pay me if I helped him talk to girls. Unemployed and always up for an adventure, I accepted the offer. An entrepreneur was born.
From 2008 until 2011, I was a full-time professional dating coach for men. In 2011, I became sick of the industry and the toxic advice within it. I wrote my first book, Models: Attract Women Through Honesty, and changed the name and focus of my business to address broader self-development topics for men. The book took off, selling tens of thousands of copies without any marketing or mainstream promotion. As I branched out into deeper issues of masculinity, self-worth, and the changing cultural landscape, the site grew.
By 2013, I had begun writing about larger cultural issues — gender relations, happiness, ambition, life purpose, and cultural perspectives I had gathered while living in various countries around the world. Despite the fact that the business was still directed at men, thousands of women began reading and asking for advice as well.
That same year, I made the leap to my own site and domain, broadening the demographics for whom I write. The site exploded, garnering millions of views each month.
Who Am I?
Since that day in 2007, I found that I loved working with people and that I have a knack for explaining complicated psychological concepts in ways that are understandable, actionable and entertaining. I’ve personally worked with thousands of people from more than 30 different countries. I’ve addressed audiences from Sydney to New York to Vienna and everywhere in between. I’ve talked people down from suicides, inspired marriages, and helped build first businesses. You can find my work on Huffington Post, CNN Travel, Forbes, and Good Men Project, among others.
As I expand my focus onto the population at large, my goal with this site and my writing is for a different take on the self-help genre. Up until now, personal development advice has always been doled out in terms of, “I’m great, you suck, here’s how to fix yourself.” It’s the old “guru” model. And it messes people up as much as it helps them. My aim is to give advice from a place of humility; as in, “I suck sometimes, you suck sometimes. Here’s how I deal with it, hopefully it helps. If not, then fuck it, let’s go bowling.”
If you like the content here, then you can help support me and my writing by buying one of my books or becoming a premium member. Everything I do is homegrown and self-published. I take pride on keeping transparency between myself and my readership. So if you like what I do, you can support me directly.
I am also available for media requests and speaking engagements. If you’d like to get in touch with me, feel free to email me.
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I don’t run this site by myself. If it weren’t for the people below, things would not be the same.
Philip Kemper – Development and Optimization Philip first interned for me in 2012 and then joined the team permanently in 2013. He handles the tech side of the site and business, helps with marketing and customer support as well. He has a masters degree in performance psychology from the University of Amsterdam. He is Dutch and spends most of the year in Holland.
Drew Birnie – Content Manager Drew is responsible for digging up research and cool new topic ideas for the site, as well as editing and fact-checking my work. He helps out with social media and moderating the membership area as well. He has a masters degree in psychology from the University of Nebraska and is currently getting his PhD in neuroscience from the University of Iowa.