It was the winter of 2015. The streets were full of their usual festive cheer. The stores were lit with tinsel and lights and those maddeningly familiar Christmas tunes, bringing tedium and/or joy to all those who strolled by. Yet, few knew of the disaster that was about to strike.

On one of these mornings, Joshua Feuerstein stopped by his local Starbucks to buy coffee. He said hello to the barista and made his usual order with a smile. But upon receiving his coffee, he noticed something was seriously amiss.

Where the fuck was Jesus?

No, seriously, they used to put a picture of Jesus on his coffee cup and now he was gone. And instead — what the hell is this heathen hippie pagan “Happy Holidays” bullshit?

Yes, friends, Starbucks the mega-coffee-conglomerate, the evil empire of caffeine, the corporate plague that has invaded every corner of the globe, had finally gone too far.

They had insulted Christmas (and, I guess, Jesus).

But fortunately for us, Feuerstein was no pushover. No, he was the courageous type of man who is willing to stand up for what is right, who is willing to sacrifice himself for the betterment of our grand society, who would stop at nothing to protect what is most sacred and dear to our hearts.

That’s right, Joshua Feuerstein went home and made a YouTube video.

In the video, he ranted about how Starbucks had joined in on the “War on Christmas” and how Christians needed to unite to fight this corporate-sponsored heathenry.

And what was his battle plan? Everyone: go to Starbucks and order your coffee per usual, but when they ask for your name, instead of giving them your real name, tell them “Merry Christmas.” That way, they will have to write “Merry Christmas” on their cups. None of that Orwellian “Happy Holidays” bullshit.

Genius, I know.

Pleased with himself and his ability to stand up for everything that is good, righteous, and holy, Feuerstein uploaded the video to YouTube, where it was viewed over 12 million times, and later covered by The Washington Post, New York Times, and The Atlantic, as these fine publications strived to expose “all sides of the cup debate.”

Just a few generations ago, when my grandfather was in his early 20s, he was riding in a deployment boat into Europe, Saving Private Ryan style, where he would watch most of the men he had become close to the previous year be killed within a span of a couple minutes. About 10 years before that, my great uncle, barely even 20, volunteered to work and support two of his younger siblings because his parents were struggling to raise six children in the middle of the Great Depression.

D-day. Harden the fuck up.

Today’s struggles are no different, of course. Today, 20-year-olds struggle to find “safe spaces” on campus, where they don’t have to listen to someone with an opposing viewpoint, or because somebody micro-trauma’d them by raising their hand and disagreed with them in class. Or protesting professors who dare to suggest that, you know, Halloween costumes aren’t actually offensive.

Outrage is everywhere today, on the political left and right, with old people and young people, people of all races and economic backgrounds. We may live in the first period of human history where every demographic feels that they are somehow being violated and victimized. From the wealthy billionaires who have somehow convinced themselves that their 15% tax burden is simply oppressive. To the college kids who hijack stages and scream threats at people because their political views differ from their own.

Most people believe that people are becoming more polarized. According to the data, this is actually not true. People’s political beliefs are not that different than they were a few decades ago. What is changing, the data indicates, is how we deal with the viewpoints that make us uncomfortable.1

It isn’t that our beliefs have changed, it’s that the way we feel about people we disagree with has changed.

In short, people have become less tolerant of opposing opinions. And their reactions to those opinions has become more emotional and outrageous.

The Connectivity Paradox

In the 1990s, there was a huge optimism about the internet. The idea that we could bring all information and all points of view together into one network brought hope that people would become more tolerant, accepting, and appreciative of one another.

But in many cases, the opposite has been the case. In fact, it seems that the more we connect disparate people and show them differing points of view, the angrier they become that those different points of view exist in the first place. As a result, you have a hardening of divisions between different demographics of people, and the very technology that was designed to bring more people together is, in many ways, pushing them apart like never before.

The internet does this in three different ways:

    1. It’s easier than ever to seek out and find information that already confirms your pre-existing beliefs or feelings. So if you feel like it’s unfair that Bernie Sanders is losing the Democratic primary, there are always “news” stories one click away that can confirm that feeling. Or if you feel that the media is unfairly making Donald Trump look like a buffoon, then there is always information supporting that one click away. Or if you feel like climate change can’t possibly be happening, there’s information supporting that and it’s immediately available. If you believe Martha Stewart is Satan and a sign of the end times… you get the point.

It’s all immediately available to you, reinforcing your pre-existing beliefs and assumptions and making it harder to question them. And without the ability to question your immediate beliefs and assumptions, things such as growth, tolerance, and greater understanding actually become more difficult to achieve.2

  1. Media sources on the internet are encouraged to find the most sensationalized and outrageous information possible because this is the information that cuts through all of the noise and travels the furthest within the attention economy. Information is pruned not for validity or importance or factual accuracy but for emotional response. Part of this is consciously done by the publications and outlets; some of it is just a result of the system itself.3
  2. People are now more removed from those who disagree with them or see the world differently than them. Back when the only way to communicate was face-to-face, if you ran into somebody who disagreed with you, you were able to see the micro-expressions, tonality and body language behind that disagreement. You were likely able to see that the disagreement was well-intentioned and that the person disagreeing with you wasn’t a horribly depraved individual, rather just someone who saw the world a little bit differently. But today, people are just characters on a screen. They are so far removed from you and the nuance of their beliefs and their expressions are lost to the bits that travel from screen to screen. As a result, we tend to assume the worst about one another, turning people who disagree with us into caricatures or stereotypes who just infuriate us further.

Outrage Addiction

Not only does there seem to be more outrage happening in all sectors of society, but as you’ve probably noticed, this outrage seems to constantly be escalating. People who complained 10 years ago that there were no Christmas trees in the mall anymore are now claiming that there is a “War on Christmas” and a vast secular/atheist conspiracy to uproot Christianity from US society. People who thought red meat maybe caused some health problems a few decades ago are now claiming that doctors are secretly withholding cancer cures so they can pillage people for more money. People who used to complain about Reagan’s tax hikes now see any increases to the tax rate as a sign of communism, fascism, and Hitler all rolled into one.

Everyone I don't agree with is Hitler... riding a sled on a rainbow

Part of the problem here is that outrage is addictive.4

We enjoy feeling a certain moral superiority over others. We enjoy feeling as though we are on the right side of history and we have some meaningful moral crusade to fight. And in this sense, there’s a weird pleasure and satisfaction among the anger. Even as these moral battles upset us, they feed our growing sense of entitlement: the feeling that we deserve a better world that we’re not getting, that we are somehow better than the life that has been given to us.5

And when you have everyone on all sides feeling both entitled and victimized, along with an endless supply of information to reinforce one’s own ideological bubble at the click of a mouse, then things get messy.

Et Tu, Internet?

So far in human history, technology has been our species’ savior. It’s been responsible for quantum leaps in productivity, infrastructure, medicine, and quality of life. Most people no longer toil away as peasants of feudal land, fewer people than ever are enslaved, there is more education and equal treatment for women, minorities, and the impoverished than at any other point in human history. And much of this can be owed to the surpluses and benefits provided by technological innovation.

Many people believe that technology will continue to liberate us and save us from the world’s problems. People like Mark Zuckerberg speak openly of the ideal of “connecting the world” as if the benefits of this idea are self-explanatory.

But what if technology is advancing beyond the point of our human capacity to leverage and benefit from it? What if dumping infinite information onto humanity, rather than enlightening it, just accentuates its worst instincts?

What if we just don’t have the psychological capacity to handle the new frontiers we’re breaching?

Time will tell, of course. All technological leaps have brought a new sub-set of problems with them. But whereas the printing press and TV and radio gave us generations to adapt, now we have mere years, if not months, to adapt ourselves to the ever-accelerating march of the bit.


  1. Iyengar, S., Sood, G., & Lelkes, Y. (2012). Affect, Not Ideology: A Social Identity Perspective on Polarization. Public Opinion Quarterly, 76(3), 405–431.
  2. In reality, the internet has helped bring a lot of social issues to the forefront with things like gay marriage and women’s equality, things are definitely better than they were a couple decades ago. But I think on a more micro level, people are more factious and intolerant of opposing viewpoints than before.
  3. Social media, which is becoming the primary driver of news stories in the world, is designed to promote stories that generate strong reactions from people. This is why you hear about every stupid racist thing that’s ever said, yet arguably more impactful news, such as changes in financial regulations, goes undiscussed.
  4. Brin, D. (2011). Self-addiction and Self-righteousness. In Pathological Altruism.
  5. For more on this, see Jonathan Haidt’s book The Righteous Mind: Why Good People Are Divided by Politics and Religion